Social Media, Social Media platforms, Social Media Marketing (SMM), Why social media marketing is important?

Digital Marketing Content Learning

What is Social Media?

Internet users are increasing day by day in today’s world. Variety of audience is available on internet.

Social media is online platform where people can interact by sharing content with each other through networking.

Popular Social Media Platforms:

      1.     Facebook

      2.     Google+

      3.     Twitter

      4.     Instagram

      5.     LinkedIn

      6.     Pineterest

      7.     Youtube

      8.     Blog

      9.     WeChat

      10.      WhatsApp

      11.      Snapchat

      12.      TikTok

What is Social Media Marketing (SMM)?

Social Media Marketing (SMM) is a type of online marketing where we connect with audience on different social media platforms to increase brand visibility, exposure and sale.

With the help of Social Media Marketing we can get organic traffic and establish presence of for any kind of small or large business on social media. For business promotion via social media marketing, you need to be in touch with your audience regularly by publishing relevant and unique content through your social media account. By listening them and answering to their comments you can analyze result. Based on that you can either stick to your strategy and if required you can also modify it also. This analysis will further help you in increasing brand awareness and further this will turns into sale.

Importance of social media marketing-

Internet users are increasing day by day in today’s world. In last few years peoples shopping mentality has been completely change, they don’t want to waste their time in market for purchasing any product. They simply search that product on internet review on social media and purchase online as per their convenience. So if you want to promote your company, product or services then you should connect with your audience via social media marketing. By doing digital marketing of company, product or services you can expand your reach to infinite consumers. While social media marketing you can analyze, calculate conversion ratio by getting feedback you can amend your strategy also. With proper social media marketing you can increase brand awareness, produce lead and enhance conversion, cultivate associations with consumers.

Steps to build your Social Media Marketing plans-

Social Media marketing is simple and low cost way to increase traffic and sale.  When we start any business we always complete proper homework on that. While doing Social Media Marketing we need to consider below points.

1.   Goals Identification: First you need to strategize purpose of doing marketing over social media. Whether you want to increase your brand awareness or want to get organic traffic to generate sales.

2.   Identification of Social Media platform: Based on your goals, think about target audience and on which platform you will connect with them. For proper identification, gather information of different social media platform. To start social media marketing first select 3-4 platforms, and then be on all.

3.   User Profile: While creating brand profile need to remember target audience of particular social media platform. Every social media platform have different set of audience.

  

4.   Type of content:  Content should be reflection of your brand. You should plan your content seriously. While creating content, Heading, Keywords, Images, Videos, and Links should be taken into consideration.

5.   Be regular: Regularity and consistency is very important in Social Media Marketing. You should always engage with people on your preferred social media sites by listening them and answering them as this will boost your reliability.

6.   Advertising: Advertising on social media, allows you to connect with wider range of audience also along with your targeted. During ads creation need to consider audience’s demographics, age, sex, interests, behaviors etc.

7.   Analytics: By using social media analytics you can evaluate whether you are published content engaged your target audience or not. To thoroughly analyze you can use available social media analytics tools.