Posts

What is Marketing, Marketing 4P Principles, Types of Marketing, Traditional Marketing, Digital Marketing

-
Image
Digital Marketing Content Learning Marketing : Marketing is a backbone for any business. Suppose you create a product and nobody knows about concerning it then how will you get benefited from that product, thus if you wish client for that product you would like to form of that product. You can say creating awareness is marketing. Marketing is a process of connecting with right customer in right time at right place. Marketing is required for creating brand visibility and to generate revenue.  Marketing 4P Principles- 1. Product: Marketing person should have in-depth information of product for which he is doing promotion. 2. Price: Price should be depending on production cost, consumer population, demand of product and brand image. 3. Place: Place denotes with location where that product will sell. 4. Promotion:  Promotion is communication strategy and technique, such as advertising, sales promotions, special offers & public relation.
2 comments
Read more

Keyword, Search Engine, Search Engine Optimization (SEO), ON PAGE Optimization, OFF PAGE Optimization

-
Image
Digital Marketing Content Learning Keyword: When anybody wants any information from search engine, he/she simply type a word or phrase that describes requirement. That particular word or phrase is called keyword.  Importance of keyword:  Keywords are foundation of website content Keywords helps search engine to understand the  purpose  of your website Keyword helps the sites to get listed on search result Keyword  help the site to bring  massive  traffic to your website Keyword helps to boost the ranking of  your  website What is Search ENGINE? Search engine is software which is designed to search information in all available websites. Google, Bing, Yahoo, Ask, AOL, WOW, WebCrawler, Info, Infospace, Dogpile and Blekko are search engines. How Search Engine Works? Thousands of websites are available  on internet . Every search engines have their own crawlers or spiders, Indexer and ranking algorithm . These crawlers  crawl i
2 comments
Read more

Search Engine Optimization (SEO), ON PAGE Optimization, On Page Optimization Techniques

-
Image
Digital Marketing Content Learning ON Page Optimization: On page optimization is used directly on live website to get organic traffic for website. During on page optimization we need to keep in mind both search engine as well as user also. Website page opening speed, length of content, multimedia elements, internal links, responsive design, meta title and description are the point which are helpful in increasing rank of website during search. On Page Optimization Techniques: With the help of below techniques we can do on page optimization of particular by giving importance to both user and crawler. 1. Keyword Analysis:  Word or phrase that describes requirement of user during search is known as keyword. In keyword analysis we need to identify which keyword is most beneficial for our website or we can say by which keyword we promote our website and bring more traffic through search engines. We need to spend quality time in doing Keyword analysis. It
5 comments
Read more

Social Media, Social Media platforms, Social Media Marketing (SMM), Why social media marketing is important?

-
Image
Digital Marketing Content Learning What is Social Media? Internet users are increasing day by day in today’s world. Variety of audience is available on internet. Social media is online platform where people can interact by sharing content with each other through networking. Popular Social Media Platforms:       1.      Facebook       2.      Google+       3.      Twitter       4.      Instagram       5.      LinkedIn       6.      Pineterest       7.      Youtube       8.      Blog       9.      WeChat       10.       WhatsApp       11.       Snapchat       12.       TikTok What is Social Media Marketing (SMM)? Social Media Marketing (SMM) is a type of online marketing where we connect with audience on different social media platforms to increase brand visibility, exposure and sale. With the help of Social Media Marketing we can get organic traffic and establish presence of for any kind of small or large business on social media. F
3 comments
Read more