Keyword, Search Engine, Search Engine Optimization (SEO), ON PAGE Optimization, OFF PAGE Optimization

-


Keyword:

When anybody wants any information from search engine, he/she simply type a word or phrase that describes requirement. That particular word or phrase is called keyword. 

Importance of keyword: 

  1. Keywords are foundation of website content
  2. Keywords helps search engine to understand the purpose of your website
  3. Keyword helps the sites to get listed on search result
  4. Keyword help the site to bring massive traffic to your website
  5. Keyword helps to boost the ranking of your website

What is Search ENGINE?

Search engine is software which is designed to search information in all available websites. Google, Bing, Yahoo, Ask, AOL, WOW, WebCrawler, Info, Infospace, Dogpile and Blekko are search engines.


How Search Engine Works?


Thousands of websites are available on internet. Every search engines have their own crawlers or spiders, Indexer and ranking algorithm. These crawlers crawl in each website to get the information about that web page and store them to their server.  Now here comes the role of indexer, Indexer collect the data from server then do the indexing of that website. After indexing store all data in  server. Post that based on search, required information appears on website based on ranking. This ranking is decided by ranking algorithm.

Search Engine Optimization (SEO)



          
In digital marketing SEO plays very important role. If you have a website, blog or you tube channel and you are struggling for views and traffic, then Search Engine optimization (SEO) will help in getting free traffic via search engine. Search Engine Optimization is a process of increasing rank of your website in search engine results. With the help of Search Engine Optimization (SEO) anyone can increase quality (actually interested visitors) and quantity (number of clicks) for your website by organic search (traffic for which you don’t need to pay). Blogs, Websites, Video, Images are helpful in increasing organic traffic. Actually the whole process of SEO is to get your Blogs, Websites, Video, Images on top of search engine.

Why Search Engine Optimization required?

Search engine optimization is required to increase visibility of your website. SEO is required to generate organic traffic for your website. With the help of Search engine optimization (SEO) you can make your brand.

Types of Search Engine Optimization (SEO)-


1.   White HAT SEO: White hat SEO is organic search engine optimization (SEO). It is slow in process but provide long-term growth.

2.   Black Hat SEO: Black hat SEO is known as unethical search engine optimization (SEO). It provides irregular growth. If anybody uses Black HAT SEO then search engine add particular website in black list. In Black Hat SEO Link Spam, Key Stuffing, Cloaking, Hidden Links and Hidden Text techniques are used.

3.   Grey Hat SEO: If you want to rank your website on top in fast manner then Grey Hat SEO can be used. Grey Hat SEO is mixture of 95% of White HAT SEO & 5% of Black Hat SEO.

Optimization techniques in SEO:

Below are the optimization techniques by which we can increase ranking of website-

1. ON Page optimization: On page optimization is used directly on live website to get organic traffic for website. During on page optimization we need to keep in mind both search engine as well as user also. Website page opening speed, content length, multimedia elements, internal links, responsive design, meta title and description are the point which are helpful in ranking increasing of website during search.

   2. Off Page optimization:  In Off Page optimization action taken from outside of your website to impact ranking of your website by using Back-links, Follow Back-links, Internal links, External links. It is long term process and it requires regular efforts. 



Comments

Post a Comment

Popular posts from this blog

Search Engine Optimization (SEO), ON PAGE Optimization, On Page Optimization Techniques

-
Image
Digital Marketing Content Learning ON Page Optimization: On page optimization is used directly on live website to get organic traffic for website. During on page optimization we need to keep in mind both search engine as well as user also. Website page opening speed, length of content, multimedia elements, internal links, responsive design, meta title and description are the point which are helpful in increasing rank of website during search. On Page Optimization Techniques: With the help of below techniques we can do on page optimization of particular by giving importance to both user and crawler. 1. Keyword Analysis:  Word or phrase that describes requirement of user during search is known as keyword. In keyword analysis we need to identify which keyword is most beneficial for our website or we can say by which keyword we promote our website and bring more traffic through search engines. We need to spend quality time in doing Keyword analysis. It
Read more

What is Marketing, Marketing 4P Principles, Types of Marketing, Traditional Marketing, Digital Marketing

-
Image
Digital Marketing Content Learning Marketing : Marketing is a backbone for any business. Suppose you create a product and nobody knows about concerning it then how will you get benefited from that product, thus if you wish client for that product you would like to form of that product. You can say creating awareness is marketing. Marketing is a process of connecting with right customer in right time at right place. Marketing is required for creating brand visibility and to generate revenue.  Marketing 4P Principles- 1. Product: Marketing person should have in-depth information of product for which he is doing promotion. 2. Price: Price should be depending on production cost, consumer population, demand of product and brand image. 3. Place: Place denotes with location where that product will sell. 4. Promotion:  Promotion is communication strategy and technique, such as advertising, sales promotions, special offers & public relation.
Read more

Social Media, Social Media platforms, Social Media Marketing (SMM), Why social media marketing is important?

-
Image
Digital Marketing Content Learning What is Social Media? Internet users are increasing day by day in today’s world. Variety of audience is available on internet. Social media is online platform where people can interact by sharing content with each other through networking. Popular Social Media Platforms:       1.      Facebook       2.      Google+       3.      Twitter       4.      Instagram       5.      LinkedIn       6.      Pineterest       7.      Youtube       8.      Blog       9.      WeChat       10.       WhatsApp       11.       Snapchat       12.       TikTok What is Social Media Marketing (SMM)? Social Media Marketing (SMM) is a type of online marketing where we connect with audience on different social media platforms to increase brand visibility, exposure and sale. With the help of Social Media Marketing we can get organic traffic and establish presence of for any kind of small or large business on social media. F
Read more